Parade. People love Dubai chocolate so much that, whenever a new Dubai style treat drops it’s basically guaranteed to set off ...

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Nine people have been hospitalized and dozens of salmonella cases have been reported after an outbreak of infections linked ...

Filipino pastry chef Nouel Catis Omamalin transformed a pistachio-knafeh chocolate bar into the viral “Dubai chocolate,” ...

First, the Dubai chocolate bar sent foodies into a spiral with its crunchy kataifi and pistachio cream filling, inspiring ...

Melody’s Dreams // Shutterstock How Dubai chocolate went viral and disrupted the global pistachio market Sometimes, a viral moment on social media can turn an unknown product into an overnight ...

I have managed to get my hands on the chocolate that has taken the world by storm in a social media craze pushed by TikTok ...

While creators were cracking open chocolate bars on camera, global pistachio markets were starting to buckle. In just under a year, U.S. pistachio prices jumped from $7.65 to over $10.30 per pound.

While creators were cracking open chocolate bars on camera, global pistachio markets were starting to buckle. In just under a year, U.S. pistachio prices jumped from $7.65 to over $10.30 per pound.

Dubai chocolate has become a benchmark for how quickly a moment online can ripple through the real world. It shows that attention can spark demand, and demand can reshape entire markets.