Starbucks CEO Brian Niccol wants to win spending-conscious customers over with great service and beverages, he said Tuesday.

Brian Niccol said the fast-growing Chinese competitor forces product innovation.

Starbucks' star CEO is trying to turn coffeehouses into living rooms, reduce app overload and barista burnout, and restore ...

After a year with Brian Niccol as Starbucks CEO, the stock has underperformed the S&P 500. Thus far, he has failed to produce ...

Progressive groups say they’ll stand with baristas on the picket line if CEO Brian Niccol doesn’t reach an agreement.

The Starbucks CEO recently passed the one-year mark of his tenure helming the coffee giant and the anniversary of his “ Back ...

American coffee chain Starbucks CEO Brian Niccol acknowledged the strengths of Chinese rival Luckin Coffee, commending the ...

It was exactly one year ago today that Brian Niccol brewed a fresh pot of coffee at Starbucks (SBUX) and took charge as the ...

When Starbucks announced this spring that it would be rolling out a new dress code in May, it touted it as a way to “create a ...

Ahem, a year since Niccol pledged to improve the Starbucks environment and speed up ordering times, its stores – at least the ...

CNN Reporter Says This Key Trump Policy Could Be 'Backfiring Completely' Body found in impounded car reportedly registered to ...

When Brian Niccol took over Starbucks in September 2024, investors practically cheered. The man who fixed Taco Bell and ...