Starbucks CEO Brian Niccol wants to win spending-conscious customers over with great service and beverages, he said Tuesday.

Brian Niccol said the fast-growing Chinese competitor forces product innovation.

Starbucks' star CEO is trying to turn coffeehouses into living rooms, reduce app overload and barista burnout, and restore ...

After a year with Brian Niccol as Starbucks CEO, the stock has underperformed the S&P 500. Thus far, he has failed to produce ...

Progressive groups say they’ll stand with baristas on the picket line if CEO Brian Niccol doesn’t reach an agreement.

The Starbucks CEO recently passed the one-year mark of his tenure helming the coffee giant and the anniversary of his “ Back ...

American coffee chain Starbucks CEO Brian Niccol acknowledged the strengths of Chinese rival Luckin Coffee, commending the ...

When Starbucks announced this spring that it would be rolling out a new dress code in May, it touted it as a way to “create a ...

Ahem, a year since Niccol pledged to improve the Starbucks environment and speed up ordering times, its stores – at least the ...

When Brian Niccol took over Starbucks in September 2024, investors practically cheered. The man who fixed Taco Bell and ...

Supporters of the late Charlie Kirk are ordering his go-to Starbucks drink, asking baristas to write his name. What is ...

Featuring Brian Niccol, Chairman and CEO, Starbucks Coffee Company Moderated by Mark Wilson, Global Design Editor, Fast Company After years of sluggish sales and shifting consumer behavior, Starbucks ...