After a year with Brian Niccol as Starbucks CEO, the stock has underperformed the S&P 500. Thus far, he has failed to produce ...

Starbucks CEO Brian Niccol wants to win spending-conscious customers over with great service and beverages, he said Tuesday.

When Starbucks announced this spring that it would be rolling out a new dress code in May, it touted it as a way to “create a ...

Progressive groups say they’ll stand with baristas on the picket line if CEO Brian Niccol doesn’t reach an agreement.

Brian Niccol said the fast-growing Chinese competitor forces product innovation.

Starbucks' star CEO is trying to turn coffeehouses into living rooms, reduce app overload and barista burnout, and restore ...

The Starbucks CEO recently passed the one-year mark of his tenure helming the coffee giant and the anniversary of his “ Back ...

When Brian Niccol took over Starbucks in September 2024, investors practically cheered. The man who fixed Taco Bell and ...

Ahem, a year since Niccol pledged to improve the Starbucks environment and speed up ordering times, its stores – at least the ...

Improved service, better seating and heartfelt messages are at the heart of Brian Niccol’s turnaround plan, but baristas say ...

Brian Niccol's turnaround strategy is bringing back some customers, but investors were expecting faster results.

Brian Niccol marks one year as Starbucks CEO with improved mobile ordering times and announces thousands of store redesigns ...