Amazon Prime Day is this week, and you can already start saving on TVs. Our deals team found the best discounts on top-rated models from Samsung, LG, Sony and more.

The best-in-class LG C4 has dropped to its lowest price ever in the Prime Day sale. Launched earlier this year, the 55in 4K TV uses self-lit OLED pixels to deliver perfectly dark blacks, bright highlights and rich colour reproduction. It’s one of the best TVs you can buy, and an absolute steal at this price.

The very best early Prime Day deals of 2025 are here, ranging from mattress and tech discounts to timely travel and luggage sales.