The new marketing campaign is intended to stretch beyond promoting its vehicles to show the world how Ford puts community and ...

Knowing what worked, why it worked and how to apply those insights can help teams design campaigns that resonate and drive ...

China's industry ministry on Wednesday said it would launch a three-month campaign to crack down on false marketing and other ...

Marc Weinstock is exiting Paramount as president of worldwide marketing and distribution and will be succeeded by former Warner Bros. marketing chief Josh Goldstine. The exec was behind the successful ...

Fashion marketing sees a shift towards long-term brand-creator partnerships. Experts at the FashionXP Summit highlight this ...

The beauty chain’s ‘Up Next’ campaign will spotlight real women aged over 40 who have ‘spending power, brand loyalty and a ...

Amid a downturn in its business, Bumble is pushing true love. The dating app’s new global campaign, For the Love of Love, features ads with images of real couples who met through its platform. After ...

Execs at the fast-food giant detail an approach to artificial intelligence that is already powering transformation throughout ...

Marc Weinstock exits Paramount after Skydance merger. The marketing mind behind Top Gun: Maverick and Smile leaves amid ...

Paramount executive Marc Weinstock will be exiting his role at the company as president of worldwide marketing and ...

Sony's Sekiguchi shares how Gen Z is reshaping culture, pushing brands to move beyond ads and build authentic experiences ...

Longtime GM rival Ford is launching the ambitious new "Ready Set Ford" global marketing campaign, highlighting its core ...