Patrón has always been additive-free and is now making sure consumers know it with a bold new marketing campaign. Patrón says all the tequila it has ever made since 1989 has been free of additives.

Prairie Rose is Food & Wine's senior drinks editor. A trained sommelier, cocktail book author, and wine and spirits educator, in addition to Food & Wine she is also the senior editor of Liquor.com.

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Patrón says all the tequila it has ever made since 1989 has been free of additives. The brand is now ready to get loud and ...