Under Armour CEO Kevin Plank revealed the key moment which cemented Stephen Curry's sneaker deal with the athletic apparel ...

Plank signed Curry's teammate Kent Bazemore, whose locker was next to his, to a shoe deal, despite him not being a star on ...

Under Armour's Flow technology was first introduced in 2020 when it released the Curry Flow 8 shoe. As Plank said, the "Flow" ...

Under Armour CEO Kevin Plank speaks on everything that went behind pivotal meeting with Stephen Curry in 2018.

STEPHEN CURRY is going down memory lane, though still has eyes on what’s next. Curry’s book "Shot Ready" was released this ...

Pro basketball champion Stephen Curry and pro golf champion Jordan Spieth visited Baltimore on Monday to help unveil the ...

Adding Stephen Curry to the team was undoubtedly key in the growth of the sports brand, Under Armour. However, the story behind his addition to the company is very different from w ...

OAKLAND, Calif. -- Golden State Warriors star Stephen Curry is making changes to how Under Armour sells his shoes - and it's all because of a 9-year-old girl. On Thursday, Riley Morrison of Napa, ...

Under Armour celebrated its 21st "Armour Day" in Baltimore, with brand ambassadors Jordan Spieth and Stephen Curry joining ...

Though Stephen Curry won't be playing tonight on his 30th birthday, he's still using the day to introduce his latest signature sneaker, the Under Armour Curry 5. The No. 30 holds added meaning in the ...

Under Armour took steps last month to protect its investment in NBA MVP Stephen Curry. The shoe and apparel company, which signed Curry in 2013 after Nike passed on matching its competitor's offer, ...