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GM is charting a course away from its Ultium battery system. The company is dropping that standardized approach in favor of a wider range of battery cell chemistries and physical formats. The ...
General Motors has dropped the Ultium name immediately with no new replacement planned, though the name will survive on the automaker’s joint-venture battery facilities. GM took second-place after ...
After years of marketing the name "Ultium" for its electric vehicle technology, even going as far as promoting the moniker in Super Bowl commercials, General Motors is transitioning to a post-Ultium ...
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General Motors is remaining bullish on its electrification efforts despite weakening electric vehicle demand, but the automaker is rebranding its Ultium battery cell technology. Two GM-LG Energy ...
DETROIT — General Motors will drop the name "Ultium" for its electric vehicle batteries and supporting technologies after spending years promoting the brand as it rethinks its EV and battery ...
The "Intel Inside" campaign started because Intel was having to deal with competitors like AMD, Cyrix, and Via horning in on their turf. They wanted to position themselves as the "premium" option for ...
General Motors will not own a stake in the Ultium Cells battery plant in Lansing after all. On Monday, GM said it will sell back its investment in the plant, which has not yet opened, to its Ultium ...
GM started working with Redwood Materials last year to recycle production scrap from two Ultium Cells battery plants, in Warren, Ohio and Spring Hill, Tennessee. Used batteries from General Motors ...
Following the high-profile Homeland Security raid on the LG-Hyundai EV battery plant in Georgia, Koreans making GM EV batteries in Tennessee are heading home.
General Motors had big plans for the Ultium electric-vehicle architecture it unveiled back in March 2020. The first vehicles to launch with it seemed evidence of these lofty hopes: The GMC Hummer EV ...
LG Energy Solution is set to become the sole owner of a $2.6 billion electric vehicle battery plant in Delta Township, Michigan. A coalition of local agencies is requesting state and local incentives ...
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