UC Berkeley revealed an updated logo May 21, causing online controversy, including a Change.org petition that garnered more than 3,500 signatures to reverse the campus’s rebrand.

UC 55,000 sign petition against university system's bid to modernize with image that works... UC suspends use of logo - distracting SF Gate Logo Hearst Newspapers Logo ...

BERKELEY, Calif. (KGO) -- From chimes of the clock tower, the Sather Gate and that cursive Cal, icons of UC Berkeley are all over campus. But on Tuesday, the university rolled out an "updated ...

The UC Berkeley logo used on some social media platforms. SCreenshot via LinkedIn “Our updated visual identity aims to better communicate the breadth of Berkeley’s excellence,” he said.

So, I've been suggesting an easy protest to all my UC alum friends: tell UC to get rid of that hideous logo. Run the new one by us first. Then we'll resume sending checks.

Amid Loud Complaints, UC Logo Scrapped Maybe it was the toilet bowl comments By Lisa Fernandez • Published December 14, 2012 • Updated on December 14, 2012 at 5:08 pm ...

Stanford and Berkeley logos face scrutiny, ... The "Stop the UC Logo Change" Facebook page already has 4,700 likes and a Change.org petition gained over 40,000 supporters in just one weekend.

A UC Berkeley task force has recommended the school shift its sports identity to 'Cal Berkeley' rather than the current 'Cal' or 'California.' ...