David Aaker highlights the power of symbols and taglines in branding, using Aflac's duck and BMW's "The Ultimate Driving ...

If you have been to Honolulu’s airport recently, you may have noticed some new advertisements. UC Berkeley is promoting its ...

To raise awareness of the Sustainable Groundwater Management Act among small farmers, a UC ANR team is providing technical ...

Mytra, the company supercharging industrial productivity at scale with its software-defined robotics solution, today announced two key additions to its leadership team: Ingrid Cotoros as Chief ...

Three people needed rescue after falling into McCovey Cove during Saturday night’s game between the Giants and the Dodgers. According to the San Francisco Fire Department, three adults fell from a ...

If you are the smartest guy in the room, you’re in the wrong room,” said Confucius and physicist Richard Feynman. Can’t argue with those two. That idea has deep resonance for me. It speaks about ...

Georgia judge to toss landmark racketeering charges against ‘Cop City’ protesters Black McDonald’s operators detail history of alleged racial discrimination in lawsuit Cracker Barrel suspends plans to ...

On September 8, I visited "Terra Lab," the research laboratory of Professor Kim Jeongho from the Department of Electrical ...

BERKELEY, California — Amid the foot traffic this week at Berkeley’s Sproul Plaza — for decades the beating heart of student ...

The names were included in documents handed over as part of a federal probe into claims of antisemitism on campus.

A 4.7-magnitude earthquake has shaken the San Francisco Bay Area in the early hours of this morning. The tremor, recorded at ...

Among those listed is feminist philosopher Judith Butler, who likened the move to a ‘practice from the McCarthy era’.