In order to compete with other businesses, including those much bigger than them, small businesses must have effective business plans in place. These business plans have several components, including ...

Strategic marketing is a long-range system for choosing markets, shaping demand, and linking choices to business goals and sustainable growth. The discipline sets priorities for product or service ...

Strategic planning involves considering potential internal and external impacts on the organization and then mapping out an approach to deal with these impacts. From a marketing standpoint, ...

Winterthur, ZH – November 05, 2025 – PRESSADVANTAGE – netpulse AG, a Switzerland-based digital marketing agency, has expanded ...

Tucker Matheson is a co-founder and Managing Partner at Markacy, a growth marketing firm headquartered in New York City. Given the dramatic change in economic fundamentals coming out of the Covid-19 ...

Vol. 19, No. 2, Special Issue on the Use of Partial Least Squares (PLS) to Address Marketing Management Topics (SPRING 2011), pp. 187-204 (18 pages) Published By: Taylor & Francis, Ltd. The current ...

This course is available on the CEMS Exchange, MBA Exchange, MSc in Management and Strategy, MSc in Social Innovation and Entrepreneurship and MSc in Strategic Communications and Society. This course ...