Amazon is getting serious about streaming audio. Or, to be more specific, it’s getting Sirius. On Tuesday, Amazon DSP ...

Buyers will have direct access to the streamer's inventory through Amazon's demand-side platform starting in the fourth ...

Amazon Ads and SiriusXM Media have "forged a strategic programmatic audio advertising integration" designed to provide marketers using Amazon DSP the ability to access the subscription-based satellite ...

Advertisers will soon be able to buy ads on Netflix using Amazon's tech. It's a sign of the intensifying rivalry between The ...

NFLX-AMZN DSP deal expands reach to 94M ad users. NFLX up 40% YTD as ad tier drives 55% of signups, supporting 2025's revenue ...

As per a YouGov survey, Amazon.in is the preferred starting point of product discovery, with 72% beginning purchase journey ...

The partnership extends Amazon Ads' efforts around all major streaming platforms. Amazon Ads already has deals with NBCU (Peacock), WBD (HBO Max), Fox Corp. (Tubi and Fox One), Paramount Skydance ...

Brands using Amazon DSP will be able to directly buy premium Netflix inventory, another sign of the e-commerce giant’s ...

Advertisers using Amazon DSP will now enjoy direct access to Netflix’s ad inventory. The offering will be available in the ...

Amazon has been executing on a plan to be No. 1 in a key area of adtech. Industry insiders say it's made gains on rivals The Trade Desk and Google.

Starting in Q4, Netflix will make its ad-supported inventory available via Amazon’s DSP in 12 key markets, including Australia, Japan, U.S., U.K. and Germany.

Netflix recently announced a partnership with Amazon, allowing advertisers to buy ads on its platform through Amazon's demand-side platform starting later this year, intensifying competition within ...