Viral makeup influencer Katie Farhood opens up to PEOPLE about her many Halloween makeup looks and her best tip for dressing ...

The ‘Pretty Little Liars’ alum says she’s creating ‘gentle products parents can trust’ with her new skincare company ...

When she was in high school, Farhood used to wake up extra early on the day of Halloween to custom-make bloody devil horns ...

Shay Mitchell accused of ‘projecting beauty standards onto children’ with new skincare line - The ‘Pretty Little Liars’ alum says she’s creating ‘gentle products parents can trust’ with her new skinca ...

A young entrepreneur has taken the leap and launched her own cosmetics brand. Rebecca Sinclair, 35, had been employed in the makeup industry for 12 years following previous roles in call centres and ...

The Evolution of Augmented Reality in Beauty As technology continues to evolve, augmented reality (AR) has emerged as a game-changer in various industries, particularly in beauty and cosmetics. By ...

As much as I love Halloween, I’m also highly lazy about it. I meaaan, is it so hard to ask for a mind-blowing costume that's also extremely easy to put together exactly one hour before my Halloween ...

POV Beauty started with five streamlined skincare products created to enhance customers' natural glow while prepping their faces for makeup. This week, the brand entered new territory with the release ...

This TikTok-beloved K-beauty sheet mask is filled with skin-loving ingredients like hyaluronic acid, collagen, and ...

BÉIS has launched three products with a limited-edition shade—a rosy pink called "Worth It" made famous by Rare Beauty.

Hailee Steinfeld’s makeup routine for date nights with husband Josh Allen is so just like Us — meaning low-key and can be ...