It's Roger Federer's wholesome attitude to life that makes him such an attractive prospect for sponsors and marketing opportunities. He was a gentleman player too, which was the source of his ...

From Ben Affleck's DunKings to David Beckham and his long-lost twin Dave (played by Matt Damon) and all the pop star ...

Roger Federer is a marketing powerhouse on his own, and it's best put in Nike's former tennis director Mike Nakajima's words ...

Here is my annual critical ranking of the Super Bowl commercials. This is the pregame edition, with all the available ...

Antonio Banderas is starring in a new Super Bowl ad for the German engineering company Bosch. Banderas costars in the commercial with an actor who plays the late WWE star Randy Savage, who died in ...

Every sport has its fundamentals. Football: establish your running game. Baseball: you must have pitching for all nine innings. And tennis? It’s really quite simple: get the ball over the ...

Not in Super Bowl 59, where advertisers returned to the same well several times, reusing stars and premises like they’d never ...

Watch as Elmo sits in an umpire's chair and debates the two letters found on Federer's On-branded sneakers: Is it 'Q' and 'C' or 'O' and 'N'?

In retirement, Roger Federer continues to have a major impact on the sports world. Since partnering with On in 2020, the tennis legend has helped elevate the Swiss sportswear brand to new heights.

The great Aussie turned 40 in 1974 but still played at a high level. Rosewall toppled John Newcombe at Wimbledon and the US ...

Novak Djokovic is jealous of Rafael Nadal and Roger Federer despite clinching more Grand Slam titles than the iconic pair. That's according to Tim Henman, who thinks the Serbian "craves the ...