But this isn’t another era. This is now. And now is different.

The Nike Air Foamposite is returning in carbon fiber. Check our Sneakers news for more upcoming releases and breaking content ...

Tyrese Haliburton and PUMA are promoting the upcoming PUMA Hali 1 "Opal" sneakers with a can't-miss ad campaign.

Sixteen-year-old runner Cooper Lutkenhaus has made headlines this season with his impressive performances in the 800 meters.

The new flexible approach to brand sponsorships will allow creators to dynamically insert brand segments directly into ...

In this episode of Adspeak, ADWEEK creativity editor Brittaney Kiefer and executive editor Alison Weissbrot unpack what's behind Nike's big move, how it's racing to win over Gen Z, and whether a brand ...

Clothing swaps, community fridges, Little Free Libraries. All are part of a movement in some communities to share resources.

Nike is introducing a 'Why Do It?' campaign, playing off its established slogan. Will this resonate with Gen Z?

"Our preference-share data suggests, in our view, that share is stabilizing under [Nike Chief Executive Elliott] Hill, and even showing signs of increasing sequentially for Nike brand, as Jordan brand ...

Unrivaled nets $340M valuation: Nine months ago, the league raised $28 million, and now it’s worth $340 million (more than ...

Monumental Sports & Entertainment named STEVE MILLER EVP & CFO. Miller assumes the role on Oct. 2 and will report directly to ...

Why do legacy brands rebrand, and what does it take to succeed? Campaign examines whether the investment pays off and the ...