The leader of a major college athletics multimedia rights holder believes sponsor patches will soon appear on team jerseys.

To most of the crowd lining the route of the Berlin Marathon on Sunday, the runner in bib number 31,261 was just another ...

When the partnership was announced in the spring, it pushed Nike’s stock up 6%. At the time, Christena Garduno, CEO of ...

After some delays, Nike is preparing to debut its widely anticipated women's activewear line, created in partnership with Kim ...

ATAX authority buying a football club only makes sense if you treat it as a valuation and-attribution exercise: The ...

Kim Kardashian works out for an hour and a half every single day to keep her fit physique at 44. The reality star detailed her exercise routine, which mostly consists of strength training.

Sha'Carri Richardson, Jordan Chiles, and Serena Williams joined forces with other athletes to campaign for the newest activewear line, NikeSKIMS.

Jim Beam and the Cadillac Formula 1 Team announced they have entered a multiyear partnership, with the Kentucky bourbon whiskey becoming the official spirits partner of the team. The two American ...

Nike and Skims have teamed up to create a new activewear line that'll debut with three core collections beginning on Sept. 26.

Nike Inc. plans to debut its highly anticipated line of athleticwear with entrepreneur and reality TV star Kim Kardashian’s ...

Featuring seven collections, the brand will offer styles designed for everyday wear, strength training and other pursuits.