Among ringless voicemail providers, Drop Cowboy is distinguishing itself with a comprehensive platform that combines voicemail, SMS, voice broadcast, and mobile integration. With compliance safeguards ...

The UN’s latest report should be a wake-up call for everyone. We’ve seen in the past the power advertising can have with key societal issues. If advertisers embrace sustainability the same way they ...

When we're in times of inflation or economic contraction, brands are more and more focused on down-funnel selling. They're ...

The new marketing campaign is intended to stretch beyond promoting its vehicles to show the world how Ford puts community and ...

One of the greatest tests of a marketing campaign? Its ability to linger in the collective consciousness. This year, several brands have already stood out for their smart strategies to reach customers ...

Tennis fans often lament the lack of attention Nike gives to tennis. However, two of the world's top players appeared in the brand's latest marketing campaign. Nike is reintroducing "Just Do It" to a ...

To help USDA Organic stand out amid the proliferation of green claims, including ‘regenerative’ and ‘non-GMO,’ the Organic Trade Association debuted a first-of-its-kind marketing campaign to help ...

The scripted series “Roomies” made something of a splash on social media this summer with two-minute vignettes about a young woman from Ohio who finds herself living with two strangers as she tries to ...

A Netflix promotional campaign with a popular restaurant is getting the attention of customers, but for reasons outside of the television show. On Wednesday afternoon, customers walked into Wendy’s on ...

McDonald’s sales have finally turned a corner, thanks in part to “A Minecraft Movie” meal deal that marked the chain’s largest marketing campaign ever. Sales at McDonald’s US locations open at least a ...

Little Caesars 'Fantastic Four: First Steps' commercial one of many "in world" ones from Disney Marvel for the pic. Little Caesars At $170 million in media value, the promotional partner campaign for ...

The intersection of celebrity marketing and cultural sensitivity has created an unexpected firestorm for American Eagle Outfitters, whose latest denim campaign featuring actress Sydney Sweeney has ...