The new marketing campaign is intended to stretch beyond promoting its vehicles to show the world how Ford puts community and ...

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Longtime GM rival Ford is launching the ambitious new "Ready Set Ford" global marketing campaign, highlighting its core ...

Boston, Sept. 16, 2025 (GLOBE NEWSWIRE) -- Twisted Tea Hard Iced Tea, the nation’s No. 1 hard tea iced*, is launching its first-ever U.S. Hispanic advertising campaign to welcome more people to the ...

Experiential marketing is a way for brands to connect with their customers by creating memorable experiences. Unlike ...

Meanwhile, cross-selling emails showcase a range of products and related items. Using a mobile phone as an example again, a company might email its customers trying to sell them on updated phone plans ...

For a sense of the challenge of today’s incomprehensibly diffuse media ecosystem, consider the scope of activity in digital advertising within the Magic Kingdom alone. “In any given week, there are 4 ...

You don’t need a big budget to make a big impression. The truth is, people are getting tired of ads that say nothing and mean even less. That’s why impact-based marketing hits different. These are the ...

Marketing campaigns may have different goals, such as raising brand awareness, boosting sales or increasing event attendance. But all campaigns require a company’s resources, whether that’s money from ...

Here are some good reasons to cancel or delay your digital marketing campaigns — before it's too late. The Sept. 8 passing of Queen Elizabeth II prompted many UK brands to suspend their email, SMS, ...