Psychology should be the fifth “P” in marketing. No matter how thoughtful your product design, how competitive your price or ...

After a product is fully developed and offered at a competitive price, it must be delivered to an identified target audience. The place element of the marketing mix is where product production and ...

A marketing plan encompasses all of the financial, tactical and logistical aspects of selling a product. One of the tactical elements of a marketing strategy is product promotion. To successfully ...

They shaped decades of marketing, but in the AI era, product, price, place and promotion no longer look anything like they ...

The most sophisticated martech stack can't save the wrong strategy. Real impact in marketing comes from getting the basics ...

While the desirability of marketing adaptation vs. standardization has long been debated within both academic and business circles, empirical studies investigating the conditions under which each ...

DALLAS -- In one of the broadest product promotions in its history, 7-Eleven Inc. is partnering with Zygna to offer FarmVille-, Mafia Wars- and YoVille-branded items on many of the convenience store ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...