Psychology should be the fifth “P” in marketing. No matter how thoughtful your product design, how competitive your price or ...

After a product is fully developed and offered at a competitive price, it must be delivered to an identified target audience. The place element of the marketing mix is where product production and ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Branding and product marketing are among the most frequently used terms in marketing. While ...

Products and services are fundamentally different things that require fundamentally different marketing strategies. Whereas product marketing focuses on creating name recognition for the product, ...

They shaped decades of marketing, but in the AI era, product, price, place and promotion no longer look anything like they ...

While the desirability of marketing adaptation vs. standardization has long been debated within both academic and business circles, empirical studies investigating the conditions under which each ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...