WHAT YOU NEED TO KNOW: Using proprietary ball-flight models, predictive algorithms and company research of dozens of premium golf ball brands, Ping is introducing Ballnamic, a web-based, ball-fitting ...

Mention the words “club fitting” to a golfer and most will assume you’re talking about the 14 sticks in their bag. To be clear, building a set of clubs that’s tailor-made to accentuate strengths and ...

I was appalled the other day when a friend texted, “BTW, I bought a new driver.” I knew he didn’t get fit for it. I knew it came from some online deal that caught his scrolling eye. I knew it was ...

The thought of spending nearly $1500 for custom-fit putter can cause quite the sticker shock. After all, despite being the club players hit the most number of shots with in a round, putters are rarely ...