Nike has launched SNKRS Reserve, a new sneaker preorder system. The program allows fans to reserve exclusive sneakers in advance. It is designed to make the drop process more fair and transparent In a ...

Ever since 1988, when Walt Stack ran across the Golden Gate Bridge in Nike’s first commercial, “Just Do It” has been the tagline and philosophy that propelled Nike to become an iconic global brand.

Nike released a Buffalo Bills shirt with "B-LO" on it. The design quickly became a meme online. Fans mocked the shirt's appearance. Some joked about its meaning. Others defended the design. The shirt ...

Nike, the world's largest sports brand, has once again embarked on large-scale layoffs to escape the ongoing slump in performance. The explosive growth witnessed during the pandemic has vanished, and ...

BEAVERTON, Ore.--(BUSINESS WIRE)--NIKE, Inc. (NYSE: NKE) plans to release its first quarter fiscal 2026 financial results on Tuesday, September 30, 2025, at approximately 1:15 p.m. PT, following the ...

Indiana Fever guard Caitlin Clark has added a new distinction to her résumé: Nike signature athlete. The No. 1 pick in the 2024 WNBA draft was introduced Monday as the iconic brand's newest signature ...

Many runners see the marathon as the ultimate test of endurance and determination. For Caleb Olson, a rising star in ultrarunning, it’s a warmup. After posting the fastest-ever debut at last year’s ...

Caitlin Clark has become one of the faces of the WNBA in just her second season in the league, and now she's becoming one of the faces of Nike. The Indiana Fever star's shoe sponsor dropped a first ...

South Carolina will switch from Under Armour to Nike as its official athletic apparel provider starting in the 2026-27 academic year. This switch allows South Carolina athletes to wear Nike products, ...

All products featured on GQ are independently selected by our editors. However, we may receive compensation from retailers and/or from purchases of products through these links. Nike’s history in the ...

Nike co-founder Phil Knight and his wife Penny Knight have pledged to donate $2 billion to Oregon Health & Science University’s Knight Cancer Institute, the school announced Thursday, describing it as ...

For far too long, swimmers with braids, locs and afros have had to sacrifice their hairstyle when swimming in the water. Traditional swim caps don’t offer variation of sizes and fit for different hair ...