Fadeaway World. At 62 years old, Michael Jordan remains the highest-paid athlete on the planet, not through buzzer-beaters or ...

President Trump just signed an executive order that could reshape the future of college athletes and NIL money. Here’s what ...

Deion Sanders loves headlines, some say that Coach Prime is a natural entertainer with his larger-than-life persona that ...

The AJ40 launch marks the "culminating moment" for the brand's "40 Years of Greatness" campaign, said Sargent. "The strategy on this one was making sure that we're positioning the shoe for the next ...

"I am satisfied with what I have" - Dirk Nowitzki on why he turned down millions in endorsement deals originally appeared on ...

The sportswear industry continues to be a lucrative market. Here are eight biggest sportswear brands with combined $110bn ...

Joel Embiid's Skechers deal could disrupt the sneaker world—here’s why it’s a game-changing move for the NBA and the brand.

The most powerful performance of the WNBA All Star Game did not belong to Napheesa Collier, who starred at Incarnate Word and then Connecticut before becoming a dominant force with the Minnesota Lynx.

As the UEFA European Women’s Championship unfolds, we take a look at the top international players driving the brand value of ...

Explore the financial comparisons between Carlos Alcaraz and Jannik Sinner in 2025, including net worth, prize money, and ...

Retired cyclist Lance Armstrong was the holder of seven consecutive Tour de France titles before he was unceremoniously ...

The truth is Plum and Clark are friends and have had a connection ever since Clark broke Plum’s NCAA scoring record her senior year at Iowa. Clark, in fact, even posted a tease back at Plum on Monday, ...