Silver stated that the NBA wants to convert highlights-based fans into live game viewers, not the other way around.

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Highlight culture is an essential part of being an NBA fan — and even more essential for the league to grow the game.

NBA Commissioner Adam Silver explains his soundbite about highlights being free amid concerns about the league's growing ...

The NBA can get more media value out of the new NBC broadcast deal by showing the league is more than just a highlight reel.

While Silver might want that phrasing back, he's not wrong about how some fans consume the league, or the free options to ...

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During a recent NBA press conference, NBA commissioner Adam Silver argued that anyone who can't keep up with the rising costs ...

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