Highlight culture is an essential part of being an NBA fan — and even more essential for the league to grow the game.

The NBA may be a "highlights league," according to Adam Silver, but how much will it cost to watch your favorite team and ...

NBA commissioner Adam Silver revealed an incentive to rising streaming costs ahead of the 2025-26 campaign.

NBA Commissioner Adam Silver explains his soundbite about highlights being free amid concerns about the league's growing streaming presence ...

NBA commissioner Adam Silver had an interesting answer that could have landed him in hot water regarding fans being priced ...

Tatum has dedicated himself fully to rehabilitation. He is hoping for a return at some point in the 2025-26 campaign. With ...

Madison Square Garden often overshadows the Brooklyn Nets' playing venue, but the fans, the Nets' players, and the overall ...

The NBA can get more media value out of the new NBC broadcast deal by showing the league is more than just a highlight reel.

Adam Silver said that fans should watch games on YouTube if they don't have a subscription, which infuriated the fans.

Commissioner Silver says there is always YouTube and social media if fans don't want to pay for streaming services fees.

LeBron James continues to scale new heights when it comes to his longevity. He already holds the NBA records for the most All ...