Highlight culture is an essential part of being an NBA fan — and even more essential for the league to grow the game.

Madison Square Garden often overshadows the Brooklyn Nets' playing venue, but the fans, the Nets' players, and the overall ...

Commissioner Silver says there is always YouTube and social media if fans don't want to pay for streaming services fees.

NBA Commissioner Adam Silver explains his soundbite about highlights being free amid concerns about the league's growing streaming presence ...

Adam Silver said that fans should watch games on YouTube if they don't have a subscription, which infuriated the fans.

The NBA can get more media value out of the new NBC broadcast deal by showing the league is more than just a highlight reel.

He said that people who can't keep up with the rising costs of subscriptions can consume highlights via social media.

The NBA may be a "highlights league," according to Adam Silver, but how much will it cost to watch your favorite team and ...

Mark Cuban both defended and criticized Adam Silver for his comments about NBA highlights being free amidst the rising cost ...

NBA commissioner Adam Silver revealed an incentive to rising streaming costs ahead of the 2025-26 campaign.

NBA commissioner Adam Silver had an interesting answer that could have landed him in hot water regarding fans being priced ...

Late last week, NBA Commissioner Adam Silver inadvertently went viral on social media with a passing comment that quickly got under the skin of basketball fans. When asked during a press conference ...