I f you’re anything like us, it seems that your stomach starts to grumble as soon as McDonald’s golden arches come into view.

Kellogg’s recent See You in the Morning campaign has sparked a lively debate: is it a masterstroke or a brand mishap? For me, it’s the former. It exudes confidence, stripping the brand promise back to ...

Ever wondered what Apple’s logo would look like if it made actual sense? I redesigned 100 of the most recognizable logos in the world—from Starbucks and McDonald's to Netflix and Shell—and sent them ...