Small business owners are doing more, but feeling less confident. 5 ways entrepreneurs, freelancers and consultants can tap ...

Here's how AI and local marketing together are helping entrepreneurs compete with and even outperform big brands.

Think offline marketing channels are outdated? Explore their surprising effectiveness and learn how they can significantly ...

Barbara Puszkiewicz-Cimino is a digital marketing and MarTech strategist with a passion for leveraging technology to drive ...

Social media marketing can be cost-effective when you pick platforms suited to your business and consistently deliver messages that engage your target audience. Many, or all, of the products featured ...

HubSpot reports a four-stage Loop Marketing framework to combine AI with human insight, improving small businesses' marketing strategies amidst declining traffic.

These tools and apps have features that can help small-business owners automate marketing tasks and track the success of their efforts. Many, or all, of the products featured on this page are from our ...

Twenty years ago, we opened our first franchise in the Woodridge neighborhood of Washington, D.C., bringing a concept that ...

The first opportunity is simple: More customer opportunities mean more business. Increasing your business borders beyond domestic marketing allows your company to exploit new and different markets.

When it comes to marketing to women, the figures are compelling and clear. Globally, according to a not-for-profit that helps build workplaces that work for women, women control about $32 trillion in ...

With the Marketing Magic event tonight, some people might be asking themselves, “What really is marketing?” For a seemingly ...