The department store, which said its holiday assortment features more than 40% newness, will also expand its experiential ...

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Through comprehensive research and real-world observation, we’re exploring how marketing has the potential to be harnessed to ...

Automakers love alternative marketing - that's why classic automotive shows are slowly dying and why crazy or even goofy ...

When firms want to determine what their clients want, or what kind of products they should develop, or to determine if a new product will succeed they will do marketing research to find out more ...

Boost your TikTok marketing with fresh TikTok content ideas and a winning social video strategy. Partner with TechWyse and ...

Planning feels impossible in a year of AI upheaval and global instability. Don’t freeze — use these 20 expert tips to move forward with clarity. The post 20 strategic planning tips for marketers ...

Being interviewed remotely for a job comes with a unique set of challenges, from ensuring your tech is working to deciding what to have in the background. So, what should you make sure to focus on ...

One of the greatest tests of a marketing campaign? Its ability to linger in the collective consciousness. This year, several brands have already stood out for their smart strategies to reach customers ...

Marketers say AI is having the most impact on their email programs through the use of tools for generating content, according to recent research from Litmus and Datalily. The report was based on data ...

The Trump administration released its preliminary list of occupations not required to pay income tax on their tips under Republicans’ new tax cuts and spending bill. Occupations that qualified were ...

Melleka Marketing keeps the process simple: clear goals, consistent execution, transparent reporting and weekly improvements. The mission is to make digital marketing accessible, measurable and ...