Explore 16 innovative tactics that infuse creativity and efficiency into your daily routine. This video uncovers smart tips ...

Knowing what worked, why it worked and how to apply those insights can help teams design campaigns that resonate and drive ...

When economic indicators flash warnings, companies often look to cut costs even in places like advertising, but Ford Motor Co. on Wednesday launched a new global marketing strategy with the tagline: ...

Colleges and universities face mounting challenges in reaching prospective students who never formally identify themselves in the recruitment process—often called “stealth shoppers.” Research shows ...

Abstract: With ultra-high-definition (UHD) video services developing in B5G networks, such as an UHD video surveillance system with a resolution of $7680\times 4320$ p, that generates video data 24/7, ...

Leeron is a New York-based writer who specializes in covering technology for small and mid-sized businesses. Her work has been featured in publications including Bankrate, Quartz, the Village Voice, ...

More than one million fans attended the U.S. Open in 2024, reportedly generating nearly $560 million in operating revenue for the U.S. Tennis Association. And thanks to an additional day of ...

When even Donald Trump wishes Taylor Swift and Travis Kelce “a lot of luck” with their just-announced engagement, you know who truly owns the news cycle. After dating for two years, most of it very ...

At B2B Marketing, we believe the key to proving marketing’s impact is to become the commercial marketer. One of the skill essential skills to becoming the commercial marketer is financial acumen.