The African Marketing Confederation (AMC), one of the continent’s largest networks of marketing professionals, has launched a ...

It’s marketing leadership’s role to effectively position the company to this target market, with the right messaging, offers ...

Take Cracker Barrel as an example. If its recent marketing move was intentional woke-baiting, it worked. By sparking outrage, ...

Artificial intelligence is rapidly changing the landscape of digital marketing, empowering businesses to deliver smarter, ...

Honeycomb Strategy has named Lyla Thorn as its new marketing & content manager.The announcement:Honeycomb Strategy, an ...

Colin Carrasquillo explains how dealerships can capture intent, leverage tiered campaigns, and boost local marketing results.

Thanx, the leading restaurant guest engagement and retention platform, today announced the launch of ThanxAI, a family of ...

Honeycomb Strategy, marketing consultancy specialising in market research, behavioural science and AI, has welcomed Lyla ...

In the marketing world, there are no bad questions. If you’re asking, it means you’re engaged, and we’ll take an engaged ...

Measuring awareness, consideration, conversion, and loyalty reveals how brand marketing drives real business outcomes.

If you want to gain new customers and increase your revenue, you need to have a strong e-commerce marketing strategy. A ...

The fast-growing company has turned away from posts that just highlight its low prices and toward more playful, culturally ...