In the marketing world, there are no bad questions. If you’re asking, it means you’re engaged, and we’ll take an engaged ...

Measuring awareness, consideration, conversion, and loyalty reveals how brand marketing drives real business outcomes.

The fast-growing company has turned away from posts that just highlight its low prices and toward more playful, culturally ...

Jimmy to propel MIND's brand leadership following promotion from Vice President of Marketing SEATTLE, Sept. 17, 2025 ...

Think offline marketing channels are outdated? Explore their surprising effectiveness and learn how they can significantly ...

In some areas of marketing, relying too much on automation with a “set it and forget it” approach can weaken strategy, ...

HubSpot reports that brands should enhance personalization using AI to meet rising customer expectations and strengthen ...

Melissa Cash was named to top marketing role, succeeding Catherine Tan-Gillespie, who was previously promoted to president of ...

Erica Taylor, who served as Genentech’s first chief marketing officer (CMO), is leaving the role to join Roche as vice president, lifecycle leader for TL1A and franchise head.

Luckin’s success lies in its heavy emphasis on digital engagement. The company offers significant discounts, often 30 per ...

The Norwegian Seafood Council (NSC) has named Bjørn-Erik Stabell its new U.K. director, who is planning on using his two ...

Amazon has integrated the agentic AI tools for video, audio and image generation from its Creative Studio suite into its advertising platform, allowing its sellers to hand over the creative and ...