Orchestration replaces guesswork. As digital devices and channels complicate customer behavior, CX orchestration is the ...

A reader named John wrote to me with the scenario above, and my first thought was: They need a Sankey diagram.

Following Wednesday’s launch of Instagram’s new Snap Map-like opt-in “Instagram Map” feature — which lets U.S. users share their most recent active location with others and discover location-based ...

Google is considering abandoning the classic marketing funnel for a more dynamic concept in line with current reality: the influence map For decades, the marketing funnel was the backbone of ...

American Eagle teamed with Snapchat for a back-to-school campaign targeting Gen Z that kicked off July 10, according to a Snap company blog post. The retailer is featuring over 800 of its locations ...

Camp Mystic, the all-girls Christian summer camp hit by the catastrophic flooding in Central Texas, confirmed on Monday that at least 27 campers and counselors had died, calling the disaster an ...

To learn more about our editorial approach, explore The Direct Message methodology. Visit any law firm website and you’ll notice a strange paradox. The language is confident, authoritative. The site ...

From a tiny sample of tissue no larger than a grain of sand, scientists have come within reach of a goal once thought unattainable: building a complete functional wiring diagram of a portion of the ...

Marketing automation platforms (MAPs) are vital tools for many marketing organizations, and like many complex software applications, teams will face challenges before, during and after their ...