On Dec. 10, 2025, the Professional Softball League (PSL) announced its formation and a TV partnership with the All Women’s [… ...

Nike deal takes LSU into next generation originally appeared on The Sporting News. Add The Sporting News as a Preferred ...

When LA28 announced it would stage two sports in Oklahoma City during the 2028 Olympics, it hit like a bolt from the blue.

LSU Athletics and Nike have announced an extension to their five-decade-long partnership through 2036, Director of Athletics ...

Raiders owner Al Davis made “Just win, baby” a famous rallying cry in the NFL. Some people assume that motto applies to ...

Alongside the extension, LSU will be leading off Nike’s Blue Ribbon Elite NIL program, a first-of-its-kind partnership, ...

LSU's extending its partnership with Nike through 2036 — and spreading the wealth to 10 current LSU stars across different ...

The All Women’s Sports Network (AWSN) and the Professional Softball League (PSL) have announced a television partnership for the PSL June 2026 season.

After the awards were presented, the honorees gathered onstage outside at the Signia by Hilton Orlando. A large crowd of ...

Major League Baseball shared the true holiday spirit on Friday afternoon, as volunteers from the MLB Together initiative ...

With the Lane Kiffin era on the horizon, LSU's athletic department is remaining with Nike for the foreseeable future.

If more schools follow the University of Utah into the private equity pool, college sports could change dramatically.