Going into next school year, Green Bay Southwest High School merchandise will sport a shiny new logo — inspired by a yellow-paged time capsule. Southwest's official old logo, a white "Trojan" soldier ...

Cracker Barrel has changed its logo, and inadvertently found itself in the midst of the culture war—here’s the rebrand ...

The University of Notre Dame is ushering in a fresh era of branding for its storied athletic tradition. Ahead of the 2025 football season, the school unveiled a new Leprechaun logo, which is part of a ...

The Notre Dame Fighting Irish are one of the most iconic and legendary teams in the history of college football. However, it looks like one of the team's iconic logos will look a little bit different ...

Cracker Barrel misread its own customer base — and our culturally sensitive times — in revamping its image, experts say.

From laughing robots to singing raisins, these were once some of the most popular mascots and logos They were the figureheads of major companies, including fast food giants, toy sellers and car ...