Location data is now a monetizable asset— less about map tiles, directions, and location pins, and more about behavioral, ...

New businesses can significantly improve their chances of success by focusing on the right performance metrics from day one.

Ipsos MMA, a global leader in marketing measurement and unified commercial analytics, today announced it has been named a Leader in the 2025 Gartner Magic Quadrant for Marketing Mix Modeling Solutions ...

This new marketing mindset prioritizes attention, sentiment, and business outcomes - factors that paint a more holistic ...

The recession is always a day away, it seems. Persistent uncertainty about the economy's near-future is bound to make the remainder of the year an unnerving time for any business—and none more so than ...

Food giants are closing legacy plants and building greenfield facilities to achieve higher volumes, greater flexibility and ...

Content marketing is invaluable for communicating with customers and providing them with consistent value. It's one of the most important elements of your marketing strategy for creating brand ...

Luckily, Inc.’s annual Power Partners list highlights the best-in-class companies that focus on advertising and marketing so ...

Transparency earns trust. When franchisors share clear, actionable data and coach teams to use it, operators make faster, ...

Marketing services are being redefined — and PSPs are reinventing themselves. This is Think Patented's strategy.

Assess where your teams sit on five levels of marketing maturity: from siloed operations to autonomous systems, and what ...