“Maybe it’s reworking your jersey into a cropped style, pairing it with elevated layers, or adding embellishments or ...

Two-time World Cup winner Christen Press exclusively shares with The Athletic letters to her younger self, soccer and fans as ...

The college football season is heating up as the regular season nears its halfway point, and one of the country’s most recognizable programs just garnered a lot more attention after releasing an ...

The NCAA does not allow teams to sell ad space on the uniforms they wear during games. That rule, however, could change as ...

LSU athletics has reportedly already signed an advertisement deal for its jerseys. Every team, not just football, would sport ...

"I'm coming back to Jersey so I'm going to get to watch the build up, watch them build the start line, the expo, all the exciting parts that run along parallel with the actual race itself, so it'd be ...

The NCAA could soon approve the placement of ads on football jerseys. One school already has a deal in place. Via David ...

In oversaturated markets where functional differentiation becomes impossible, style becomes one of the primary ways brands ...

College football jerseys may soon feature sponsorship patches, a change from current NCAA rules. Top programs could earn as much as $12 million annually from these sponsorships. Top candidates as ...

Nikola Jokić has won the league's MVP award three times, yet Denver has just one title. Here's how it plans on changing that ...