Generic terms - they tell you everything you need to know about a product's relevance. You see kids throwing a plastic disc in the park or on the beach and you say they're playing Frisbee. The ...

In 1998, lure designer Ron Davis came up with a way to attach a hex-shaped blade to a jig. He would go on to sell his design to Z-MAN, but not before selling thousands of these “Chatterbaits.” ...

Smoking fish is as old as fishing itself. Some techniques, and of course equipment, have evolved since our ancestors first tied a line to a stick, but some universal truths remain as relevant as ever.

Learn how to rig, deploy, and catch fish with a downrigger for consistent success targeting trout, salmon, walleye or any other deep water fish. This gives you the basic idea of a downrigger set up.

If you don’t know how to fish with poppers and get the most from these lures, now’s the perfect time to learn, as the topwater bite is in full swing and will stay good through summer and into fall.

Fish are slippery by nature and holding them can be tough. You want to ensure that you get a good grip on the fish so it doesn’t get away (or fall and injure itself). At the same time, you don’t want ...