True Spec Golf Eric Hickman walks you through how to pick the best golf ball for your game when doing a fitting.

PGA Professional and former custom fitter Joe Ferguson has some reservations about the current accepted standard in retail ...

On this week's episode of GOLF's Fully Equipped, Bryan LaRoche of BryanGolf explains what he does to help players chose the ...

Most fittings are driven by the data. Fitters and players chase numbers and player feedback can get lost. But not in my latest fitting.

Over the past several years, slowly but surely, more and more golfers have started to buy their golf equipment after getting custom fit. Instead of walking into a golf retail shop or specialty store, ...

Bridgestone Golf has been heavily involved in ball fitting since 2007, accumulating data from more than 3 million fittings that has helped it formulate recommendations over time. Those fittings have ...

Whenever you get fit for golf clubs at Titleist, you’re going to hear about “peak height” a lot. That’s because the company’s fitting philosophy is directly tied to ensuring every club in the bag ...

GLENDALE, AZ (AZFamily) — Liam Stevens started golfing about a year ago. “I started working at a country club,” he said. “It made me want to golf more and get better.” He decided to get fitted for ...

It’s a near certainty that fitting benefits all golfers. It’s almost as much of a near certainty, however, that the process of club-fitting requires a time commitment. But technology is doing its part ...