Learn the core practice of dividing a broad market into distinct subsets of consumers based on shared characteristics.

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I ...

and dramatically reduced customer acquisition costs. A truly holistic AI strategy connects every customer touchpoint through ...

As with any powerful technology, there are risks to AI—including bias, misinformation and ethical issues—that can undermine ...

Stellantis has canceled development of the Jeep Gladiator 4xe plug-in hybrid, according to a memo obtained by TFL Studios.

Strategic pricing reduces acquisition waste, builds trust faster and moves leads through your funnel more efficiently.

Central Pacific Bank is pleased to announce that Emmaly Calibraro, has joined the bank as its new Vice President, Director of Enterprise Customer Experience. In this role, Emmaly will lead efforts to ...

When it comes to digitizing company processes, many mid-market insurers can scale smarter with automation and strategic ...

CRN’s 2025 100 People You Don’t Know But Should highlights some of the channel’s best and brightest people who may not be as ...

Cyber security experts offer insights into how to manage service levels, potential lock-in clauses and security gaps in IT ...

Passport reports ecommerce brands are gearing up for a challenging peak season in 2025, emphasizing preparedness to tackle ...

Salesforce, Inc. (NYSE:CRM) is evolving into a “agentic enterprise,” combining human workers and artificial intelligence.