A customer relationship management, or CRM, system uses a database to accumulate information about business prospects and customers, including product needs and purchasing history. Various businesses ...

Maintaining good customer and industry partner relations is key when operating any business. A good Customer Relationship Management (CRM) system can make managing these relationships easier while ...

Rocket CRM has announced a major expansion of its platform with the introduction of Rocket CRM Marketing Automation, a set of ...

Abstract: Customer Relationship Management (CRM) systems have come a long way in their evolutionary life cycle. From being used as a mere Rolodex of customer information, they have transformed into ...

Rocket CRM has unveiled a new phase of enhancements to its automation framework, reinforcing its commitment to advancing customer reputation management for organizations across various sectors. These ...

The SCRM system, or Social Customer Relationship Management system, is an intelligent tool that combines social media and ...

Salesforce this week made a series of moves that aim to expand the role of customer relationship management software and reinvent it into something resembling a business operating system. We'll sum up ...

MINNEAPOLIS--(BUSINESS WIRE)-- Ameriprise Financial, Inc. (NYSE: AMP) today released details on how its new Customer Relationship Management (CRM) system further enables the firm’s approximately ...

Customer Relationship Management (CRM) systems require extensive configuration during which users come into extensive contact with the technical implementation team. Previous research examining other ...

The exact type of information in a customer service management system varies somewhat depending on the type of services the business offers. These systems should provide a complete record of ...