Before I co-founded my company, Masthead Media in 2012, the practice of content marketing was very much experimental. Very few people outside of the still-nascent industry had even heard the term ...

Learn the basics behind creating an effective content marketing program in just 8 minutes - the advantages, tools and audience responses. Should you believe all the hype surrounding content marketing?

A digital marketing course is a good entry point for anyone wanting a career in SEO or online marketing. It can help to provide a basic knowledge base as a starting point. You can build many different ...

It's always prudent to boost key professional skills that can make you more employable in the current job market. Finding free ways to obtain training and certifications should be at the top of your ...

Looking to start a career in social media marketing? It’s a wise move. According to LinkedIn, there are currently more than 165,000 vacancies for digital marketing specialists alone. With more than ...

Marketing certifications are in demand in many industries. Employers use certifications as a sign that an applicant has the necessary knowledge and skills for the job. Even experienced digital ...

Everything has changed because of the pandemic, including traditional marketing tactics. Industry events have been canceled. Your customers are working exclusively from home, and they're busier than ...

Nobody wants to fail. And yet, it happens all the time. Especially in content marketing. Content marketing can work, of course. It does work. But if you’re among those marketers who aren’t getting the ...