Bank of America has revealed details about its new BofA Rewards program, set to launch on May 27, 2026, and replace the existing Preferred Rewards program. This is more than just a new name and logo.

Bank of America launches no-fee BofA Rewards May 27, with tiers, cashback, bonuses and perks worth $150–$4,000 yearly.

Bank of America plans to launch a new loyalty program that will extend rewards to a wider range of customers, it said on Wednesday, as U.S. lenders race to deepen relationships with retail clients.

Bank of America is launching an art consulting service for its wealthy clients, as new generations of collectors command changes in art auctions and more wealthy clients are using their art as ...