Segmentation is a long-standing and highly respected database marketing technique used across multiple B2C and B2B sectors, enabling organisations to target customers with appropriate messages and ...

UK B2B brands aren’t making the most of customer segmentation. Paul Hague, director at B2B International, offers tips to help businesses succeed According to our survey of large UK businesses – ...

Marketers might not know it, but their segmentation and persona strategies might be hurting them. The urgency of customer needs should drive segmentation strategies, but most companies take a flawed, ...

The era of micro-targeting B2B decision-makers with narrow targeting attributes is over. Opt-outs are surging, data collection is limited, and once-granular targeting options are fading. It's time to ...

Target audiences are strategically identified groups of customers who are interested in a particular product or service. They are the foundation on which every business is based. Research and ...

LONDON--(BUSINESS WIRE)--Technavio has been monitoring the office stationery and supplies B2B market and it is poised to grow by USD 29.14 billion during 2020-2024, progressing at a CAGR of almost 3% ...

While tech is ubiquitous in the world today, it doesn't entirely sell itself yet. Business-to-business marketing professionals need to stay aware of the newest trends in the industry continually.