Super Bowl advertisers paid up to $8 billion to secure a spot in television's most watched broadcast. Here's a lineup of the commercials to run by product category.

For nearly 60 years, the Super Bowl has become a central part of American culture well beyond the sphere of pro football. And for many, the Super Bowl also prompts the need to touch up on a certain other piece of culture that always re-enters the collective conscience around Super Bowl time.

Quarterback Patrick Mahomes and the Kansas City Chiefs will have the opportunity to become the first quarterback and first team to win three consecutive Super Bowls on Sunday, when they square off against the Philadelphia Eagles. But they wouldn’t be the first to win three NFL championship games.