From mismanaging organic reach to letting AI dilute their brand voice, this article explores the key mistakes companies must ...

Elon Musk, CEO of X unveiled the platform's advanced advertising technology, which he claims has significantly improved ...

Cobalt Keys LLC, an email marketing firm, is one of the only organizations in existence to be a certified partner with both ...

New AI advertising service provider announces open access to all users, enabling AI integration with traditional advertising ...

NEW YORK—Comcast Advertising has launched a new AI creative platform that will make it much easier for small businesses and local advertisers to market and promote their products by using AI-powered ...

The development and rollout of RaceTrac's next-gen mobile app is an example of the two departments working together. While acknowledging that transformation is a word that's said a lot at industry ...

It’s marketing leadership’s role to effectively position the company to this target market, with the right messaging, offers ...

For many years, consumers avoided watching advertisements by paying for ad-free subscription-video-on-demand services. However, this trend has shifted. Research from the Video Advertising Bureau ...

Alphabet Inc.’s Google was sued by advertising exchange PubMatic Inc., which is seeking billions of dollars over its claim ...