It’s marketing leadership’s role to effectively position the company to this target market, with the right messaging, offers ...

Marketing practitioners require a “data intelligence first” mindset that prioritizes reliable, high-fidelity, secure and ...

Alphabet Inc.’s Google was sued by advertising exchange PubMatic Inc., which is seeking billions of dollars over its claim ...

Silverback AI Chatbot has announced an update to its AI Agents framework, extending the platform’s ability to support ...

Elon Musk, CEO of X unveiled the platform's advanced advertising technology, which he claims has significantly improved ...

Netflix struck a deal allowing advertisers to buy Netflix’s ad space through Amazon’s advertising technology platform. Netflix competes with Amazon’s Prime Video for viewers and ad dollars, but the ...

The 2025 AdExchanger Awards spotlight achievements in digital marketing and advertising, recognizing excellence across the advertising technology landscape by honoring companies, agencies, and ...

The US Federal Trade Commission is investigating whether Amazon.com Inc. and Alphabet Inc.’s Google misled advertisers that ...

A new, interactive mapping system released this week by the IAB mixes and matches scenarios for the use - and outcomes - of ...

However, there is another big tech company that's winning big from AI adoption within its industry and could witness ...