This new marketing mindset prioritizes attention, sentiment, and business outcomes - factors that paint a more holistic ...

AI-enabled search is shifting discovery from keyword matching to intent and context. This means marketers must now structure ...

Brands are humorously apologizing on social media for their outstanding services and products, a trend that originated in the ...

Marketing now only speaks the grammar of sales ... “A brand can truly create its own audience when it creates meaning, ...

Discovery, comparison and conversion can now take place in one conversation, making chat a complete buying environment.

Even within AI systems, human direction continues to shape the outcome. People define the model’s parameters, select the data ...

From Kusha Kapila to Tanmay Bhatt, meet Indian influencers transforming followers into customers through creativity, trust, ...

Personal trainer Senada Greca says she wants to "end fake health" through her nutritional supplement brand Aonic ...

What senior living brands need now is public relations that builds genuine trust, the kind that endures beyond a campaign cycle and influences long-term loyalty.

Unilever’s home care division, which counts Cif and Persil among its portfolio, is pushing creator-first comms via its ...

Delivered Adjusted EBITDA Above Midpoint of Guidance Range Third Quarter Revenue Growth of 8.7%; Revenue Growth on a Constant ...

The future of resilient AI workplaces depends on more than great campaigns. It demands shared accountability between CMOs and ...