World-class footballers like Lionel Messi always have to be aware of every move they make, as cameras follow them 24/7 everywhere they go. With million-dollar contracts with differ ...

The leader of a major college athletics multimedia rights holder believes sponsor patches will soon appear on team jerseys ...

Texas Tech Athletics announced Monday its Homecoming contest against Kansas on Oct. 11 has officially reached sellout status ...

Minnesota Timberwolves guard Anthony Edwards took a swipe at Stephen A. Smith and other reporters in his new ad campaign for ...

Disney+ has just dropped a trailer for its upcoming docuseries, Sneaker Wars: Adidas V Puma, which showcases Beckham alongside other celebrated sportsmen. Launching on Wednesday, September 24th, the ...

The NC State cross country team will open its 2025 campaign at the Adidas XC Challenge on Friday, Sept. 19, at WakeMed Soccer ...

For American manufacturers, it is hard to quit China and its unrivaled factories. One industry is defying that reality as it ...

Edwards has a signature shoe deal with Adidas, and the company really leaned into his trash-talking persona when it crafted ...

Experts reveal the best running shoes for beginners, trainers and marathoners, plus tips to find your perfect fit and avoid injury.

Gout Gout wants to break 20 seconds in Tokyo and make it out of the heats at his first world championships. Meanwhile, his ...

Penn State announced a sponsorship deal with Amica Mutual Insurance Company that includes logos on the Beaver Stadium field.

A special appearance for the young Barcelona star.